Protecting the director of a new start business

Scenario
A new client approached us having set up his own limited company in the last 12 months. In this scenario this client was 100% shareholder within the business. Having lost all previous benefits he had when he was an employee, he wanted to understand the options available to him to protect his business in the event he ever became seriously ill, and also understand what options were open to him to protect his family now that he no longer has death in service benefit through an employer. He had a set budget to work with and would ideally like cover that can be set up and paid for through the business.
Recommendation
a benefit in kind, so our new client was very happy with this option.
As our client in a sense is the business, if he was ever unable to work due to a serious illness the business would likely have to cease trading very quickly. To protect against this we set up a key person policy which pays out to the business in the event our client suffers a serious illness or passes away. This allows for business continuity and provides him with a cash injection to the business that could allow him to bring in someone else to help to run the business while he recovers from a serious illness.
Outcome
Our protection specialist was able to provide our client with protection for his family and his business all with his fixed budget. The relevant life policy was set up with his wife being the trustee and beneficiary of the policy which means she can deal directly with the insurance company to help to ensure a fast payout in the event of a claim.
The Key Person Policy (previously known as Key Man Cover) gives our client peace of mind that he is now protected in the event he suffers a serious illness or passes away, with the policy ensuring a lump sum pays out into the business to help deal with the upheaval of the sole director being seriously ill and unable to work, or passing away.
Other Case Studies
Positive outcome after previous set back
ScenarioWe received an enquiry from a lady who had tried to organise a new income protection and critical illness mortgage protection plan online. After quite a lengthy application and underwriting process she was informed by the insurer that they could offer her...
Protecting a family with three young children
ScenarioWest End Protect recently helped a couple who had recently remortgaged their home to borrow additional funds for home improvements. They had some existing policies that they took out around 12 years ago when they bought their first home but since then their...
Protecting a young couple’s mortgage and lifestyle
ScenarioWest End Protect were approached by a couple who were in the process of buying their first home together. For many couples, buying a home together is an exciting milestone - a symbol of partnership, stability, and shared dreams. But with that excitement comes...
Protecting Limited Company Directors
ScenarioThree business partners had built a very successful business in a relatively short period of time. Something that they had never considered is what would happen should any of them pass away or become seriously ill and be unable to work. If one of the partners...
Helping protect a single first time buyer
ScenarioWest End Protect were approached by a first time buyer who had recently bought their first home. They had initially wanted to hold off committing to any financial protection products as they wanted to see what their new expenditure would look like and...





